I have seen my fair share of political theatrics and controversy over the years. From my 11 days as White House Communications Director in the Trump administration, to my many public trials and tribulations, I know a thing or two about what goes on behind the curtain.
Like most of us, I have been keeping tabs on the Trump trials. It is like a bad accident you drive past but cannot resist rubbernecking. Even if you hate the guy, he has turned the courthouse into a classic Trump-branded soap opera. Calling in his band of auditioning MAGA politicians, he is getting the airtime his weak ego craves.
As a true narcissist—and, trust me, I have seen his ego-driven and childlike behavior up close—Mr. Trump is relishing the attention, even though it revolves around his despicable behavior. Some say he is a branding genius, albeit an evil one, and as such there are strategic lessons Democrats can learn about driving the discourse, owning the plot, and writing the story.
