Contemporary fashion meets Hanoi Tradition - In November, Uniqlo launched its most ambitious project in Vietnam, taking over the heritage-listed Hanoi Tourist building in the prime Hoan Kiem Lake area within the Old Quarter of Hanoi. While Uniqlo is a modern retailer, they needed Red to achieve a balance between their contemporary fashion brand, the heritage of the building, and its historic location.
Courtesy of L&Rui Concept Group
