Apple
Apple is reportedly slimming down the iPhone in 2025.
The Information reported Friday that five people knowledgeable about the project said a thinner iPhone could debut alongside the iPhone 17 in September 2025.
The project, internally called D23, is said to be a "major redesign" that will cost more than the iPhone Pro Max, which is priced at $1,200, The Information reported. Meanwhile, the full iPhone 16 lineup is still yet to be announced, but it is expected this September.
Rumors of a slim iPhone, based on a research note from analyst Jeff Pu of Hong Kong-based investment firm Haitong that was viewed by 9to5Mac, have swirled since the beginning of May.
One of the supposed models in the rollout could be called "iPhone 17 Slim," MacRumors reported. The device's display would measure between 6.12 inches diagonally — the size of the standard iPhone — and 6.69-inch screen of the Pro Max models, according to The Information.
Another notable difference on this prospective skinny iPhone is that the back camera would be located at the top center of the phone instead of the top left corner, The Information's sources said.
Apple
At its "Let Loose" event on May 7, Apple launched a new iPad Pro that it touted as thinner than an iPod Nano at 5.1 millimeters. So far, reviewers have reacted positively to the new ultra-thin OLED display.
Tech review channel JerryRigEverything went viral for its durability test of the 13-inch iPad Pro. The slim iPad's OLED display held up against several attempts to bend and break it.
Reviewer Zack Nelson said the iPad's "central spine" helped it remain functional after being bent.
The tech giant faces stiff competition from other smartphone makers. iPhone revenue for Apple's fiscal Q2 was $45.96 billion, down 10% year over year.
Apple did not immediately respond to a request for comment from Business Insider.
