Pandora has announced the global launch of Pandora Essence, a new contemporary and sculptural collection inspired by the “beauty and simplicity” of organic shapes from nature.
The 50-piece collection is designed to be worn every day and features rings, necklaces and a wide variety of earrings.
Pandora Essence is crafted with sterling silver, 14K plated gold, and cultured pearls.
Expanding its collections across new aesthetics and in other materials and categories than its signature sterling silver charms and bracelets, is part of Pandora’s growth strategy, Phoenix.
The strategy aims to elevate “brand desirability” and change consumer perception of Pandora, from primarily offering charms and bracelets into a full jewellery brand.
Mary Carmen Gasco-Buisson, chief marketing officer at Pandora, said: “We are excited to introduce our new Pandora Essence collection, featuring pearls and an effortless, organic aesthetic.
“Our customers have a broad set of needs, and by expanding our assortment, as a full jewellery brand grounded on special meaning, we can better enable them to express who they are and what they love. I am confident this gorgeous collection will attract more consumers to Pandora and drive further growth.”
