McDonald’s hopes the $5 value meal will win back price-conscious diners. Will it be too little, too late?
As consumers become more sensitive to fast-food sticker shock, the burger chain is responding with a temporary offer it hopes they can’t refuse.
McDonald’s is releasing a new value meal on June 25 that will be on menus for a month. For just $5, customers will receive four items: a four-piece nugget, a McChicken or McDouble, small fries, and a small drink.