Maybe Apple should hire Wes Anderson for its next M4 iPad Pro commercial
Apple received a lot of flak for its first M4 iPad Pro ad. Some creatives didn't like the symbolism of all sorts of products and devices getting crushed to pieces in a massive press. I get it, but I also think it was all blown way out of proportion. That's obviously not the message Apple was trying to send with the M4 iPad Pro ad. But Apple heard the criticism and pulled the commercial.
With all the talk about the iPad ad, I discovered a different commercial that's so much better. Montblanc hired Wes Anderson to make a commercial for the Meisterstück pen's 100th anniversary. The famous director delivered something that is above and beyond anything you might expect.
He also created his own Montblanc pen without the company knowing about it until they shot the clip. Maybe Apple should hire Anderson to make an M4 iPad Pro ad next.
The post Maybe Apple should hire Wes Anderson for its next M4 iPad Pro commercial appeared first on BGR.
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Maybe Apple should hire Wes Anderson for its next M4 iPad Pro commercial originally appeared on BGR.com on Mon, 13 May 2024 at 16:39:26 EDT. Please see our terms for use of feeds.