May 2 – US tyre and wheels retailer Discount Tire has become a sponsor of the MLS in a multi-year agreement.
Designated as the official tyre retailer of MLS, the MLS All-Star Game, and MLS Cup, Discount Tire will have branding across MLS broadcasts and advertising on MLS Season Pass and FOX.
Marketing activation will include in-stadium promotions, customer sweepstakes, and grassroots marketing and community outreach programmes at 1,200 stores across 39 states.
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