Ethica Diamonds unveils Senara Collection
Cornish jeweller Ethica Diamonds has announced the launch of its new Senara Collection.
The new collection is inspired by the “breathtaking beauty” of Cornwall and exemplifies the company’s commitment to ethical sourcing and passion for supporting good causes.
It features ethically sourced semi-precious gemstones, carbon-neutral laboratory-grown diamonds, and 100% certified recycled solid gold.
The company announced that 10% of profits from the Senara Collection will be donated to two Cornish charities, the Cornwall Air Ambulance and Cornwall Wildlife Trust.
Co-director Emily Foreman said: “We wanted to create pieces that capture the very essence of Cornwall by using gemstones which reflect the colours of our coastline, while ensuring these pieces directly benefit the community and wildlife here in Cornwall.
“Ethica Diamonds firmly believes in the power of community and is driven by a deep desire to support the heart of Cornwall. The Cornwall Air Ambulance provides a critical lifeline, rapidly delivering emergency medical care to those in need across the region, regardless of location or circumstance. The Cornwall Wildlife Trust works tirelessly to protect and enhance our precious natural environment, safeguarding Cornwall’s unique biodiversity. “