Jewellery shops are becoming a prominent feature in shopping malls in India, as consumers shift towards established retailers. Each mall now has about 8-10 jewellery stores, occupying nearly 5% of total mall space, up from just 1% two years ago. The organised jewellery retail segment has been outpacing other consumer discretionary segments since April 2023, contributing 15-20% of mall revenues despite occupying only about 5% space.
