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Gwyneth Paltrow On Kourtney Kardashian's Wellness Brand Being A Goop 'Rip-Off'

Gwyneth Paltrow on Poosh Being a Goop 'Rip-Off'Leon Bennett - Getty Images

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  • Gwyneth Paltrow and Kourtney Kardashian Barker have long made it known that they are not only businesswomen who happen to work in the same lifestyle and wellness field.

  • But they are friends, too.

  • Gwyneth is proving that friendship still stands having recently come forward to show her support for the mom-of-four and her brand.


Gwyneth Paltrow and Kourtney Kardashian Barker have long made it known that they are not only businesswomen who happen to work in the same lifestyle and wellness field, but they are friends, too–and ones that support each other's successes at that! And today, Gwyneth is proving that friendship still stands having recently come forward to show her support for the mom-of-four and her brand.

In a recent interview with PEOPLE magazine, Gwyneth shared how she felt after people online compared both hers and Kourtney's brands, Goop and Poosh. "I was so upset when Poosh was launched and people were like, 'This is a rip-off of Goop,'" the 51-year-old said while discussing her partnership with the Moments of Space app. 

"I was like, this is so awful, and trying to pit us against one another, which is so crazy."

Back in 2019 when Poosh first launched, social media users immediately drew comparisons to Goop, which originally launched nearly 11 years prior. The two have since worked together, joining forces to bring fans of both a Goop x Poosh collaboration.

Continuing, Gwyneth said that the criticism Kourt and Poosh received made her "so excited to do the candle" collaboration, named 'This Smells Like My Pooshy'. "I thought it was hilarious," she added.

Summarizing her thoughts on the matter, Gwyneth shared how important it is that women in business come together rather than see each other as competition–and of course, we couldn't agree with her more. "The world is better and stronger when women are in cahoots with one another," she said. "I feel like the patriarchy does this thing to us where they make us feel scarcity and that there's not enough for all of us to do our thing. And it's so detrimental."

Words to live by! More of this, please.

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