Caitlin Clark's NIL Valuation is $3.1 million. Here are all the ways she makes money.

Clark, who is from West Des Moines, Iowa, swiftly made an impact during her freshman season.

As of now, among her many records and accolades, Clark is the NCAA Division I all-time scorer, a three-time All-American, a three-time Big Ten MOP (most outstanding player), and the 2023 AP Player of the Year.

For her senior season, tickets are almost 200% more expensive than last year, The New York Times reported, citing data from Vivid Seats, a ticket-resale provider.

Almost 10 million people — a record-breaking number — watched her team play Louisiana State University in the NCAA finals last year, which LSU won 102-85.

A moment in the game between Clark and the LSU star Angel Reese — in which Reese taunted Clark with a gesture Clark had made multiple times — went viral, dominated headlines, and sparked a conversation about double standards for Black athletes.

In November, Deloitte released a report predicting that women's sports revenue would hit $1.28 billion in 2024, up by 300% from its 2021 forecast.

A tech analyst, Michael Pachter, told The New York Times, "You do need women like Caitlin Clark who are so great that you can't miss them."

In January 2024, the NCAA signed a $920 million deal with ESPN to broadcast women's March Madness, where Clark will undoubtedly leave it all on the court.

Charlie Baker, the president of the NCAA, told the Associated Press the deal is worth $115 million annually, 300% more than its previous deal with ESPN.

In 2021, the NCAA made the landmark decision to let college athletes profit off their names, images, and likenesses, or NIL, for the first time.

Clark wasted no time — as of now, according to the college-sports analysts On3's NIL ranking, Clark's NIL rights are valued at $3.1 million, the fourth-highest in the country only behind the basketball player Bronny James, the football player Shedeur Sanders, and the gymnast Livvy Dunne.

On X, formerly known as Twitter, Nike Basketball confirmed Clark and fellow basketball players Bronny James, Haley Jones, DJ Wagner, and Juju Watkins had all joined Nike as part of its first class of student-athletes.

After the deal, as Footwear News reported, Nike could sell official Hawkeyes merch with Clark's name — something it hadn't been able to do before the NIL rules changed.

There's no public information about how much Clark's deal will net her, but she's certainly been a loyal Nike wearer.

She's been spotted wearing various styles on the court, and she gave her teammates Kyler Murray's "Be 1 of One" Nike Dunks on her own birthday, Sports Illustrated reported.

In December 2023, Clark joined the Gatorade team, making her the second women's basketball player and fourth college athlete ever to partner with the sports drink brand, ESPN reported.

"Working with a brand like Gatorade is really a dream come true, but NIL is about more than just endorsements and partnerships. Athletes are learning about entire industries, how they work, and how we might be able to pursue other passions while we are playing and after our playing careers are over," she told ESPN.

Exact figures are unknown, but Gatorade confirmed the company would donate $22,000 to the Caitlin Clark Foundation — a reference to her jersey number, 22 — whose mission is "to uplift and improve the lives of youth and their communities through education, nutrition, and sport," according to the foundation's website.

Following in the footsteps of star athletes such as Patrick Mahomes, Clark joined up with State Farm, becoming the first college athlete to do so.

"Sports marketing is a key part of our growth strategy, and our investment over the last several decades has shown great business impact," Kristyn Cook, the chief agency, sales, and marketing officer for State Farm, said, according to Sports Illustrated.

"Welcoming Caitlin Clark to our team expands and strengthens our ability to positively impact communities and reinforces our commitment to raising the visibility of women's sports."

Since then, Clark has appeared in multiple State Farm commercials, including one released on the eve of the first game of March Madness.

Trading cards are a huge market right now. Clark was previously signed with Topps, one of the best-known trading-card brands, but her deal with Panini America made her the first female athlete to sign with the company.

"It's an honor to partner with Panini America as their first multi-year exclusive female athlete, and I'm excited to collaborate with them on my own collection," Clark said in a press release.

In February 2024, Clark announced she'd be foregoing a fifth season at Iowa and would instead enter the WNBA draft, ESPN reported.

After the announcement, speculation reached a fever pitch regarding where she'll end up, but it's widely believed the Indiana Fever will use their No. 1 pick to draft Clark.

That's where Gainbridge, an annuities seller based in Indiana, comes in. According to The Athletic, Gainbridge contacted Clark's agents at Excel Sports Management for a sponsorship deal, which she signed in February. Another reason the connection is interesting? Gainbridge owns the naming rights to the Fever's arena.

Gainbridge's chief strategy officer, Minji Ro, told The Athletic that it didn't matter if Clark had ultimately chosen to stay in Iowa.

"We were in no matter what," Ro said. "Because that's the power of Caitlin Clark. So she plays in Indiana, that's great, but it doesn't actually matter where she plays because she's going to sell out everywhere."

Much has been written about Clark's potential, career, and what it could mean for women's basketball.

But for now, all her focus is on her final March Madness tournament, and the potential of winning her first national championship.