What’s the deal with Pop-Tarts? Jerry Seinfeld is here to provide an answer.
On Thursday, Netflix released the first trailer for “Unfrosted,” Seinfeld’s feature directorial debut that ostensibly explains how Kellogg’s invented the breakfast treat beloved by millions for decades.
“Michigan, 1963. Kellogg’s and Post, sworn cereal rivals, race to create a pastry that will change the face of breakfast forever. A tale of ambition, betrayal, sugar, and menacing milkmen,” reads the Netflix description.
But as shown in the trailer, “Unfrosted” is anything but straight-faced, and instead treats this de facto arms race like an actual arms race, with Post (led by Amy Schumer and Max Greenfield) positioned as the Soviet Union to the United States of Kellogg’s (where Seinfeld and Melissa McCarthy are the heroes). The all-star cast also includes Jim Gaffigan, Hugh Grant, James Marsden, Bill Burr, Christian Slater, Jack McBrayer, Thomas Lennon, and Bobby Moynihan.
Seinfeld has directed before, but mostly comedy specials. He’s obviously acted before too, but “Unfrosted” is the first time he’s playing someone other than “Jerry Seinfeld” in a live-action capacity in years. Seinfeld also co-wrote the script for “Unfrosted” with Spike Feresten and Beau Bauman.
“Unfrosted” will eschew theaters unlike some of Netflix’s film awards contenders and instead debut directly on the service on May 3.
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