A MAN who spent a fortune on a novelty number plate is now raging as he claims the whole thing was a swindle.
Kevin James, of Llanharan in Wales, spent £15,132 on a plate that reads “MA55 AGE” – only to be told he had overpaid by about £10,000.
The semi-retired roofing surveyor, 60, bought the plate in 2015 in a nod to the profession of his partner Michaela, who was a masseuse.
He alleges Regtransfers – the supplier he bought it through – told him the plate could be worth as much as £30,000 in the coming years.
But when he tried to sell the plate for that figure there was no interest and a dealer gave him a valuation of £5,000 to £6,000.
Kevin had invested a large portion of the inheritance following his father’s death into the plate.
He said: “I tied all my money into that thinking I would double my money.
“There are a lot of vulnerable people out there looking at that website and I want the whole world to know it’s unfair what Regtransfers are doing.
“They’ve no intention of giving me my money back. They say the deal’s done.
“It’s affected my life and my lifestyle. I could have invested that money in a savings account and got 5 per cent interest.
“I have ended up losing my home, moving in with a friend in a housing association, and my lifestyle is nowhere near what it was before.”
Kevin had been thinking of putting the plate on a motor home and moving to Bournemouth with Michaela but she died of coronavirus in 2021.
He said: “This MA55 AGE plate is a sad memory and a lot of bad luck. The worst thing I ever did was invest in this.”
The plate had been sold at a DVLA auction in 2006 for £4,200.
A Regtransfers spokesman said: “[The registration] was never owned by Regtransfers but was sold on behalf of a third party.
“In such cases the owner decides the sale price, not the broker who facilitates the transaction.”
Kevin says he paid the £15,132 figure after “knocking down” a sales rep from an £18,000 asking price.
He regrets not getting an independent valuation at the time.
The worst thing I ever did was invest in this.
Kevin James
For a couple of years he advertised it online with a £30,000 asking price, and wondered why he received zero interest, before eventually getting the valuation that left him horrified.
After the investment went wrong Kevin moved out of his rented home in Dinas Powys and into a housing association property in Llanharan.
Kevin, who is battling cancer of the skull, is struggling with his health and relying on benefits to survive.
The plate itself is not on a vehicle.
“It’s in a lockup of mine with all my house contents since 2018 when I lost my home,” he said.
Kevin says he has obtained independent valuations of other number plates offered by Regtransfers, including “10 KJ” and “6 KJ”, which the supplier is offering for £55,000 and £70,000 respectively.
Absolute Reg shared the most expensive vehicle registration plates that UK motorists bought in 2023.
H1NDU – £112,010
1DEO – £106,090
42O – £96,670
DEO1S – £80,010
5PS – £73,010
67O – £72,910
82O – £70,000
46O – £58,500
51O – £57,000
BSK1 – £53,010
According to the dealer that gave Kevin a valuation they are worth £14,000 and £30,000 respectively.
“Regtransfers are overvaluing these plates,” said Kevin. “It’s not a good investment.”
A Regtransfers spokesman said: “We do not give financial or investment advice.
“We do, however, provide general information about the prices that the sales of similar numbers have achieved either in general terms or where specific information is already in the public domain.
“This enables potential purchasers to judge whether they see a potential return if they buy for investment.
“We also publish articles promoting the investment potential of private plates. These articles are data-driven and evidence-based.
“We often quote sources outside our industry who have objectively observed the increasing value of good examples.
“In this case, while we can’t discuss specific details, prices for sales at DVLA auction are in the public domain and are visible on DVLA’s website.
“With that information available a purchaser can make an informed decision about subsequently buying at a higher price.
“Even in cases where we do sell registrations from our own stock we simply engage in commerce – the purchasing of stock at one price and selling at, hopefully, a higher price.
“That is how all retail businesses work including your local supermarket.
“However, as we have pointed out, the registration number you mention was not owned by us and the price was not set by us.
“Each dealer makes their own valuations according to their experience.
“We have no comment to make regarding estimates offered by other companies.”
