Germany end 70-year adidas partnership in favour of new kit supplier as furious fans say ‘that’s not right man’
GERMANY have announced the end of their 70-year partnership with adidas.
The national team’s kits will instead be supplied by Nike from 2027 in a deal which runs until 2034.
It brings to an end their long-running Adidas partnership, with the deal confirmed by the DFB.
In an official statement, DFB president Bernd Neuendorf said: “We’re looking forward to working together with Nike and we’re pleased with the trust placed in us.
“The future partnership allows the DFB to fulfil central functions with a view to a comprehensive development of football in Germany in the coming decade.
“However, it’s also clear that we will fully commit to achieving joint success with our long-standing and current partner adidas, who German football owes a great deal to for more than seven decades of cooperation, until December 2026.”
The news has angered fans on social media, though, with one commenting: “That’s not right man.”
Another added: “Insane.”
A third fan also wrote: “Embarrassing.”
Meanwhile, one more said: “Shocking…”
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Adidas have already revealed Germany’s kits for Euro 2024, where the host nation will face Scotland, Hungary and Switzerland in Group A.
The new home shirt is in Die Mannschaft’s traditional white with black, red and yellow on the sleeves in a nod to the German flag.
In contrast, the away jersey is far brighter with a combination of pink and purple blended together.
Adidas will once again produce the national team’s kit for the 2026 World Cup if Germany qualify as well as next year’s Women’s Euros before the Nike deal starts in 2027.