Sugar Cosmetics' co-founder Vineeta Singh's LinkedIn post with actor Kareena Kapoor Khan and designer-entrepreneur Masaba Gupta and others watching a Women's Premier League (WPL) match last week went viral. So did pictures of actor Katrina Kaif watching a match to support the UP Warriorz team wearing Kay Beauty jerseys, the name of her cosmetics label which has associated with the team as title sponsor in partnership with beauty platform Nykaa.
