The Apple Car crash
It appears we’re never going to get a ride in the Apple Car. After a decade of work, seemingly countless strategies, and a reported $10 billion invested, Apple appears to be out of the automotive business. Back in 2014, at the top of the self-driving hype cycle and when electric cars seemed poised to take over in no time, it seemed so simple. But it rarely works out the way you’d think.
On this episode of The Vergecast, we chat about the Apple Car era. What we knew, what we didn’t, why Apple wanted to build a car in the first place, why Jony Ive and Tim Cook took a fake car ride with a fake Siri guiding the way, and whether there might have been another harebrained project more worth Apple’s time and resources. (Here’s a hint: it’s a...