Women’s clothing brand Reformation has tapped activist and author Monica Lewinsky to be the face of their latest voting campaign to get shoppers to the ballot boxes this November.
Reformation’s “You’ve Got the Power,” workwear campaign was unveiled Monday, in partnership with Vote.org.
Lewinsky is featured wearing a variety of workwear outfits, including a red two-piece set, leather trench coat, sweaters and more.
“Voting is using your voice to be heard, and it’s the most defining aspect of democracy,” Lewinsky said on the campaign’s landing page.
The campaign said it is aimed at “reminding” people that they have “the power,” and that they “need to vote this year.
“It’s a super important election year and faith in big institutions is pretty low. We get it. We don’t wanna be another brand just tell you to vote, so we partnered with experts at Vote.org,” the landing page states.
Lewinsky told Elle Magazine, in an interview published Monday, she was involved with the campaign since the beginning of its inception after being recruited by Lauren Cohan, Reformation’s chief executive officer. She said she was motivated to join the campaign after seeing an increase in voter frustration and apathy.
“We all have to be reminding each other that we can’t let that get in the way of needing to vote, that that’s how we use our voice. That’s where our power is,” Lewinsky told Elle.
She said she initially had hesitation about getting in front of the camera for photographer Zoey Grossman and Reformation hired a movement coach to assist her.
“I don’t know if this will sound corny, but I think a way that women can feel more empowered is by recognizing places that they may need more assistance and asking for that assistance.” Lewinsky told the magazine.
Lewinsky has emerged as an anti-bullying advocate in recent years and has been involved in several campaigns centered against bullying. She was hoisted into the spotlight as a 22-year-old White House intern in the 1990s after then-President Clinton’s affair with her came to light.
This project marks the third election in a row Reformation has launched a voting advocacy project for, Elle reported.
The Hill reached out to Reformation and Vote.org for further comment.
