The government is promoting its Bharat staples brand by selling atta, rice, and pulses at subsidised rates. These products are available on ecommerce platforms like ONDC, ensuring accessibility and affordability for consumers. The three agencies - Kendriya Bhandar, National Agricultural Cooperative Marketing Federation of India (NAFED) and National Cooperative Consumers' Federation of India (NCCF) - through which the Bharat products are sold have been asked to sell 300,000-400,000 metric tonnes of rice and atta every month.
