Google will start enforcing tougher restrictions on personalized ads related to consumer financial products and services from tomorrow, February 28.
Any breaches of the updated policy will prompt a warning, with the possibility of account suspension.
It’s worth noting that the full enforcement of these measures may take approximately six weeks to be fully implemented.
Why we care. Make sure your personalized ads comply with Google’s updated policy now, as this is your final opportunity before the new restrictions kick in. If your account gets suspended for policy violations, it can seriously impact campaign performance, and lifting suspensions can be difficult. Act now to avoid disruptions.
What’s changing? Google’s “credit in personalized ads” policy will be broadened to include “consumer finance in personalized ads.” The updated policy will say:
The update will apply to offers relating to credit or products or services related to credit lending, banking products and services, or certain financial planning and management services. Examples include:
What Google is saying. A Google spokesperson told Search Engine Land:
Deep dive. Read Google’s full blog post for more information.