Privacy Sandbox initiative promises a privacy-centric web.
As the digital landscape undergoes a profound transformation with heightened privacy standards, WordPress VIP and our Gold Agency Partner rtCamp are joining forces to respond effectively to these changes.
Our latest collaboration is a proactive step to help more businesses understand and align with the Privacy Sandbox initiative, which promises to embed privacy into the fabric of the web.
Privacy Sandbox is at the forefront of redefining online data management. It’s an initiative that directly addresses the need to phase out third-party cookies in Chrome, a change that significantly impacts businesses dependent on web analytics and online advertising.
This shift to privacy-compliant practices isn’t just a trend but a fundamental change in the digital ecosystem.
The principles of the Privacy Sandbox initiative include:
In alignment with these evolving standards, Google partnered with rtCamp to develop the Privacy Sandbox Analysis Tool (PSAT). PSAT is a new Chrome DevTools extension built to help developers understand and analyze third-party cookie usage on a website, and to provide guidance on tracking alternatives that leverage Chrome’s privacy preserving APIs.
To facilitate this transition, WordPress VIP and rtCamp are offering a complimentary website audit using the Privacy Sandbox Analysis Tool. This audit will help businesses evaluate and understand the impact of third-party cookie depreciation, and it will provide tips for planning a smooth transition.
Benefits of the audit include:
This joint effort underlines the ongoing commitment of WordPress VIP and rtCamp to guide businesses through digital transformations and wider shifts in the web ecosystem. Go here for more information and to take advantage of the complimentary audit.