The pay Direct-to-Home (DTH) industry experienced mixed results in the third quarter, with strong subscriber additions during the ICC Men's Cricket World Cup in October and November, but losses in December as subscribers shifted to alternative platforms like OTT and DD Free Dish. The industry gained an estimated 1 million+ subscribers in October and November but lost an equal number in December, resulting in no net gain for the quarter. Bharti Airtel's DTH unit, Airtel Digital TV, achieved its highest net additions in 12 quarters, while Dish TV reported its best Q3 since FY19 in terms of new subscriber additions.
