MORE than nine million Brits have eaten the same thing for breakfast for at least the last five years, according to research.
The study of 2,000 adults revealed 18 per cent never stray from what food they know, claiming it’s part of their routine (50 per cent) and they lack time to make something out of the ordinary (19 per cent).
While 11 per cent don’t feel inspired to try new things, and nine per cent admitted they lack creativity to whip something else up.
However, 14 per cent of breakfast eaters want to be more adventurous with their morning flavours, with 13 per cent claiming it is the best meal of the day.
The research was commissioned by Alpro, which has partnered with TikTok sensation, Poppy O’Toole, to take inspiration from dinnertime menus to create a five course plant-based breakfast tasting menu.
It also emerged 69 per cent who eat the meal look forward to starting their day with it, and 30 per cent even treat themselves to more than one dish.
But a third can’t decide what to have, so end up skipping their morning meal entirely.
A spokesperson for Alpro said: “Brits believe breakfast choices lack variety and, as our research shows, eat the same thing on repeat.
“Breakfast is how we begin our day, so we should start as we mean to go on by making that initial meal adventurous and tasty.
“It’s interesting to see how many people lack the time to do so, so it can be a good idea to make simple taste twists to your favourite dishes, like adding a tropical splash of coconut to a bowl of cereal or topping off a morning brew with a dash of almond drink to help shake things up in a delicious way.”
The study also found 23 per cent of those polled are better at exploring more options and trying new things at dinnertime than breakfast.
Having more time in the evening (53 per cent), more recipe books focused on those meals (26 per cent) and knowing simple ways to add taste and flavour to dishes (20 per cent) were among the top reasons for this.
As a result, a fifth want to see more variety at breakfast, and 17 per cent would like to slow things down and treat it more like an event, as they do at dinnertime.
Alpro partnered with Poppy O’Toole, who has created a five course plant-based breakfast tasting menu
To liven up their brekkie, 13 per cent turn to the internet for inspiration while 12 per cent learn new recipes from cooking shows on TV.
But it doesn’t take too much effort to make their morning meal more interesting, as 24 per cent think they could liven it up with the simple addition of fruit, seeds or nuts to bowls of cereal and porridge.
While 13 per cent sprinkle herbs and spices to their, otherwise plain, scrambled eggs.
It also emerged one in five who eat breakfast enjoy an entirely plant-based menu, according to the research conducted via OnePoll.
A spokesperson for Alpro added: “People tend to be more adventurous with their evening meals, so why can’t it be the same for breakfast?
“It doesn’t have to be a big change to make a difference and bring the excitement of the dinnertime experience to the breakfast table.”
