Ever since he first started to make moves to purchase Twitter, Elon Musk has framed his interest in “rigorously adhering to” principles of free speech. As we’ve noted, you have to be ridiculously gullible to believe that’s true, given Elon’s long history of suppressing speech, but a new book about Elon’s purchase suggests that from the very start a major motivation in the purchase, was to silence accounts he disliked.
According to an excerpt of a new book by reporter Kurt Wagner about the purchase (and called out by the SF Chronicle), Elon had reached out to then Twitter CEO Parag Agrawal to ask him to remove student Jack Sweeney’s ElonJet account (which publicly tracks the location of Elon’s private plane). It was only when Agrawal refused, that Elon started buying up shares in the site.
The excerpt slips in that point in a discussion about how Jack Dorsey arranged what turned out to be a disastrous meeting between Agrawal and Musk early in the process:
The day after, Dorsey sent Musk a private message in hopes of setting up a call with Parag Agrawal, whom Dorsey had hand-picked as his own replacement as CEO a few months earlier. “I want to make sure Parag is doing everything possible to build towards your goals until close,” Dorsey wrote to Musk. “He is really great at getting things done when tasked with specific direction.”
Dorsey drew up an agenda that included problems Twitter was working on, short-term action items and long-term priorities. He sent it to Musk for review, along with a Google Meet link. “Getting this nailed will increase velocity,” Dorsey wrote. He was clearly hoping his new pick for owner would like his old pick for CEO.
This was probably wishful thinking. Musk was already peeved with Agrawal, with whom he’d had a terse text exchange weeks earlier after Agrawal chastised Musk for some of his tweets. Musk had also unsuccessfully petitioned Agrawal to remove a Twitter account that was tracking his private plane; the billionaire started buying Twitter shares shortly after Agrawal denied his request.
In other words, for all his posturing about the need to purchase the site to support free speech, it appears that at least one major catalyzing moment was Twitter’s refusal to shut down an account Elon hated.
As we’ve pointed out again and again, historically, Twitter was pretty committed to setting rules and trying to enforce them with its moderation policies, and refusing to take down accounts unless they violated the rules. Sometimes this created somewhat ridiculous scenarios, but at least there were principles behind it. Nowadays, the principles seem to revolve entirely around Elon’s whims.
The case study of Sweeney’s ElonJet account seems to perfectly encapsulate all that. It was widely known that Elon had offered Sweeney $5k to take the account down. Sweeney had counter-offered $50k. That was in the fall of 2021. Given the timing of this latest report, it appears that Elon’s next move was to try to pressure Agrawal to take down the account. Agrawal rightly refused, because it did not violate the rules.
It was at that point he started to buy up shares, and to present himself (originally) as an activist investor. Eventually that shifted into his plan to buy the entire site outright, which he claimed was to support free speech, even though now it appears he was focused on removing ElonJet.
At one point, Elon had claimed that he would keep the ElonJet account up:
But, also, as we now know, three weeks after that tweet, he had his brand new trust & safety boss, Ella Irwin, tell the trust & safety team to filter ElonJet heavily using the company’s “Visibility Filter” (VF) tool, which many people claim is “shadowbanning”):
Less than two weeks later, he banned the account outright, claiming (ridiculously) that the account was “doxxing” him and publishing “assassination coordinates.”
He then also banned Sweeney’s personal account, even as it wasn’t publishing such info. Followed by banning journalists who merely were mentioning that @ElonJet had been banned.
At this point it should have been abundantly clear that Musk was never interested in free speech on Twitter (now ExTwitter), but it’s fascinating to learn that one of the motivating factors in buying the site originally — even as he pretended it was about free speech — was really to silence a teenager’s account.
