AUSTIN (KXAN) -- The University of Texas at Austin is joining South by Southwest this year by bringing the "Hook 'Em House" to Antone's Nightclub for two nights only.
The nightclub will be home to the house March 8-9, which will feature five panels spanning tech, health, science, sports and lifestyle with musical guests each night. It'll also feature installations, food and snacks, an International Women's Day breakfast and a parade marching through downtown Austin.
Speakers include Kollective CEO Jeremy Hills, popular content creator Remi Bader, Diligent Robotics CEO Andrea Thomaz, Wall Street Journal journalist Jackie Snow, professor and chair of Neurology at Dell Medical School David Paydarfar and President Jay Hartzell in conversation with Dr. Thomas J. Cahill III, founder and managing partner of Newpath Partners LP; and Andre Esteva, founder/CEO of ArteraAI. Musical guests are Ghostland Observatory, Dayglow, West 22nd and Ella Castaldo. There will also be rotating house DJs from KUTX.
The discussions and presentations will be about the future of sports performance, health wellness, artificial intelligence, the creator economy and more, according to a release from UT. The University’s panels at the Hook ’Em House will prioritize those with an SXSW badge to access.
"Here at UT, we know that what starts here changes the world, and that is especially true in health care, AI, robotics and life sciences,” said President Jay Hartzell. “The rapid emergence of life-changing applications in medicine and sports is improving the way we diagnose and treat illnesses and enhancing our own physical performance. Other advances are changing our day-to-day lives at home or creating new opportunities for digital entrepreneurs. And all of these have a dramatic impact on our economy. We are one of the few universities in the country that can assemble exceptional talent in each of these areas with industry expertise to explore how all of these advances will continue to have substantive impact on our lives.”
The daily schedule for the Hook ’Em House at SXSW programming is detailed below:
UT’s Marching Band Leads Parade to Hook ’Em House
Austin Convention Center, 500 E. Cesar Chavez St. at 10 a.m. || No badge required
SXSW Kick-Off Celebrating International Women’s Day With Cookies & Kendra
Antone’s Nightclub (Downstairs) at 10:30 a.m. || Badge holders prioritized
Panel: Brain-Computer Interface: Bridging Technology and Health Care
Antone’s Nightclub (Upstairs) at 11:30 a.m. || Badge holders prioritized
Panelists: David Paydarfar, professor and chair of Neurology, Dell Medical School at UT; and Amanda Pustilnik, professor of law, University of Maryland.
Moderator: Kavita Patel, physician, policy researcher and venture partner of Healthcare, NEA.
Musical Performance by West 22nd
Antone’s Nightclub (Downstairs) at 1 p.m. || Badge holders prioritized
Musical Performance by Ella Castaldo
Antone’s Nightclub (Downstairs) at 2 p.m. || Badge holders prioritized
Panel: AI-Enabled Robots: Possibilities, Challenges and Ethics
Antone’s Nightclub (Upstairs) at 2:30 p.m. || Badge holders prioritized
Panelists: Andrea Thomaz, CEO, Diligent Robotics; and Jackie Snow, Wall Street Journal. Moderator: Peter Stone, professor, UT Austin, and executive director of SonyAI.
Panel: Boomtown: Austin’s Next Startup Surge in Life Sciences
Antone’s Nightclub (Upstairs) at 4 p.m. || Badge holders prioritized
Panelists: Thomas J. Cahill III, M.D., Ph.D., founder and managing partner, Newpath Partners LP; Andre Esteva, founder/CEO, ArteraAI.
Moderator: Jay Hartzell, UT President.
Texas Longhorns women’s basketball vs. TBD opponent watch party
Antone’s Nightclub (Downstairs) Time to be announced || Badge holders prioritized
The 2024 Big 12 Women’s Basketball Championship will take place during SXSW on March 8. The full schedule for the tournament will be posted closer to the event date. The Texas Longhorns women’s basketball game will be shown at the Hook ’Em House.
Musical Performance by Ghostland Observatory
Antone’s Nightclub (Downstairs) at 7 p.m. || Badge holders prioritized
Panel: Sports Performance and Health Wellness – Engineering Success
Antone’s Nightclub (Upstairs) at 10 a.m. || Badge holders prioritized
Breakfast served downstairs
Panelists: Jeremy Hills, CEO, Kollective; Phil Cullen, senior director of Organizational Development & Basketball Operations, San Antonio Spurs.
Moderator: Ashley Jennings, managing director, Texas Innovation Center, UT Austin.
Panel: Creator Economy – Digital Fame to Mainstream Success
Antone’s Nightclub (Upstairs) at 11:30 a.m. || Badge holders prioritized
Panelists: Jason Newman, founder, Untitled Entertainment; Remi Bader, content creator; Megan Bycel, director of Entertainment Partnerships, Meta.
Moderator: Brent Weinstein, chief development officer, Candle Media.
Creator and Athletics Mixer:
Antone’s Nightclub (Upstairs) at 12:30 p.m. || Private event, invitation-only
Digital creators and current and former UT athletes are invited to this mixer event.
Texas Longhorns Men’s Basketball vs. OU Watch Party:
Antone’s Nightclub (Downstairs) at 1 p.m. || Badge holders prioritized
Watch the men’s basketball team go head-to-head with Big 12 rival the Oklahoma Sooners in a highly anticipated season matchup.
Musical Performance by Dayglow
Antone’s Nightclub (Downstairs) at 7 p.m. || Badge holders prioritized
