Beyoncé is flexing her philanthropic muscle in the haircare world as she launches her new line of hair products, announcing $500,000 in grants to help fund salons and cosmetology school scholarships.
In a Tuesday announcement, the “Texas Hold ‘Em” singer’s philanthropic arm, the BeyGOOD Fund, unveiled a partnership with her new haircare line Cécred.
“Fostering talent, promoting professionalism, and supporting entrepreneurship within the hair industry is deeply important to us,” a statement posted on BeyGOOD’s website said.
“That's why we're partnering with Cécred to create the Cécred x BeyGOOD Fund, which celebrates the influence professional stylists have on hair health and the critical importance of advocating for the salon community,” it added.
The grant money will be awarded annually to 25 recipients in five locations: Los Angeles, Atlanta, Chicago, Houston and New Jersey. The organization said that the locales were selected because of their “large, diverse community of hair stylists.”
The 42-year-old Grammy Award winner’s mother, Tina Knowles, was a salon owner and hairstylist when Beyoncé was a child.
“In the culture of Black folks, all the way from the beginning: If you could do some hair, you’ll never be broke,” Knowles told Essence magazine in an interview published this week about her daughter’s Cécred product line.
“So much of the fabric of who I am came from her salon,” Beyoncé said.
