ZigZag CEO on rebrand: the time was right..to reflect our status within the global returns space

ZigZag, a provider of technology-driven retail returns solutions, has undergone an extensive rebrand to reflect its position as the pioneer of digital returns since 2015 and as a trusted partner to some of the biggest and most innovative global retailers including Selfridges, Frasers Group and New Look.

Part of Global Blue, ZigZag is at the heart of the global returns ecosystem having processed £2 billion in refunds last year from over 170 countries. It has also undergone an unprecedented period of growth with its gross profit nearly doubling from 2022 to 2023.  The new brand, including new logo, website and brand identity, is a celebration of that growth, expressing a sense of maturity and international expertise.

In addition to the rebrand and growth, ZigZag has also introduced a range of new products including new software to enable in-store return kiosks, now up and running in New Look stores nationwide, its Returns Reporting Hub and supporting many of its retailers with implementing paid returns as this became more prevalent last year.

All of this cutting edge innovation has driven the rebrand and visitors to the new website will see reinvigorated messaging and content, including ZigZag’s new lead slogan – ‘We are returns’ – to reflect ZigZag’s expertise. A greater focus has been placed on innovations and case studies with a new ‘knowledge hub’ bringing industry insights into one place for a simpler user interface.

Discussing the rebrand and growth, Al Gerrie, ZigZag’s CEO, added: “The rebranding strategy lays down a marker of our achievements to date and after an unprecedented period of growth and innovation it seemed the time was right for our brand to reflect our status within the global returns space.

We are also building out new functionality and have some exciting plans for 2024. With an improved returns portal, better customer experience, exchanges and paid returns innovations, it’s easy to see the benefits ZigZag can bring to retailers and customers all over the world.

The rebrand really demonstrates our commitment to improving profitability, turnaround times and customer satisfaction for all of our clients. As well as highlighting our dedication to promoting and contributing to more sustainable returns practices”.