Due to the rain postponement, the Xfinity race and the much-anticipated Daytona 500 had to run on Monday. Anxious NASCAR fans everywhere spent the day checking social media and weather websites, hoping against hope that the rains would move out so the races could go on. Once the Rock made the call to start the engines, everyone was ready for the action. The fans were treated to an exciting race; and, of course, to some commercials during the broadcast. For those folks who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 Daytona 500
Start time to record race/commercial periods: 4:01 PM
End time to record race/commercial periods: 8:02 PM
Total minutes of complete race broadcast: 241
Minutes of race broadcast: 195
Minutes of traditional commercials: 46
Minutes of side-by-side commercials: 11
Total number of commercials: 129
Total number of companies or entities advertised: 68
Total number of traditional commercials (not split-screen): 108
Total number of companies or entities advertised: 63
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 21
Total number of companies or entities advertised: 21
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 6
Companies seen the most in commercials during this broadcast: Busch Beer (9 times); Toyota (8 times); Coca-Cola (6 times); Xfinity (5 times); Wendy’s (5 times)
Breakdown of what the commercials were, by category:
Fox/FS1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer NASCAR.com/Tickets – 2
UFL theUFL.com – 2
Fox Nation nation.fox.com – 2
‘Friday Night Smackdown’ fox.com/wwe-friday-night-smackdown – 2
College Basketball on FS1 foxsports.com/college-basketball – 2
‘The Cleaning Lady’ fox.com/the-cleaning-lady and ‘Alert: Missing Persons Unit’ on Fox fox.com/alert-missing-persons-unit/ – 1
Upcoming Xfinity race on Fox/FS1 foxsports.com/nascar NASCAR.com/Tickets – 1
‘Grimsburg’ fox.com/grimsburg – 1
‘Race Hub’ foxsports.com/nascar/racehub – 1
tubi tubitv.com – 1
Total: 15
Movies
‘Dune Part 2’ dunemovie.com – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
NBC local news wpxi.com on Fox fox.com – 3
Giant Eagle gianteagle.com – 2
Cochran Ford cochranford.com – 1
Pittsburgh International Auto Show pittautoshow.com and NeighborhoodFordStore.com – 1
Total: 7
Restaurants/Food
Wendy’s wendys.com – 4
Pizza Hut pizzahut.com/ – 2
Coke Zero Sugar us.coca-cola.com/zero-sugar – 2
Chili’s chilis.com – 1
Door Dash doordash.com – 1
Dr. Pepper drpepper.com – 1
Golden Corral goldencorral.com/ – 1
Little Caesars littlecaesars.com – 1
Outback outback.com – 1
Papa Johns papajohns.com – 1
Total: 15
Beer/Alcohol
Busch Light busch.com – 5
Coors Light coorslight.com/ – 1
Total: 6
Car/Truck/Bike
Toyota Racing toyota.com/Racing – 5
Chevy chevy.com – 3
ebay motors ebay.com – 3
Ford ford.com – 3
GoodYear goodyear.com – 2
Buyatoyota.com buyatoyota.com – 1
Toyota toyota.com – 1
Weather Tech WT.com – 1
Total: 19
Insurance/Health
Allstate allstate.com – 1
HealthCare.gov – 1
Progressive progressive.com – 1
UPMCHealthPlan.com upmchealthplan.com/medicare – 1
Total: 4
Wireless Phone
T-Mobile t-mobile.com/ – 3
Verizon/Frontline Verizon.com/frontline – 2
StraightTalk.com straighttalk.com – 1
Total: 6
Home Improvement
Mahindra mahindrausa.com – 1
Total: 1
Financial
Ally Bank allybank.com – 3
Experian.com/boost experian.com/boost – 1
QuickBooks.com quickbooks.com – 1
Turbo Tax turbotax.com – 1
Total: 6
Technology
Samsung Galaxy samsung.com/ – 2
Fan Duel fanduel.com – 1
LiveNation.com – 1
Xfinity.com xfinity.com – 1
Total: 5
Products/Services for the Home and Personal Use
Walmart.com walmart.com – 4
Breztri breztri.com – 2
Farxiga.com farxiga.com – 2
Bass Pro Shops BassPro.com – 1
Bounty bountytowels.com – 1
Chewy.com – 1
CREED creed.com – 1
Dayquil vicks.com – 1
Farmers Dog famersdog.com – 1
Just For Men justformen.com – 1
Nutrafol.com – 1
OpdivoYervoy.com – 1
Total: 17
Military
BuildSubmarines.com – 1
Total: 1
Religion
StandUptoJewishHate.org – 2
Total: 2
Racing Related
NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff – 1
NASCAR.com/Regional – 1
NASCAR.com/kidstix nascar.com/kidstix – 1
Total: 3
Race brdcast times: // Comm. brdcast times:
4:01 PM – 4:10 PM – 9 // 4:10 PM – 4:12 PM – 2
4:12 PM – 4:21 PM – 9 // 4:21 PM – 4:23 PM – 2
4:23 PM – 4:41 PM – 18 // 4:41 PM – 4:44 PM – 3
4:44 PM – 4:49 PM – 5 // 4:49 PM – 4:51 PM – 2
4:51 PM – 4:59 PM – 8 // 4:59 PM – 5:02 PM – 3
5:02 PM – 5:08 PM – 6 // 5:08 PM – 5:11 PM – 3
5:11 PM – 5:18 PM – 7 // 5:18 PM – 5:21 PM – 3
5:21 PM – 5:36 PM – 15 // 5:36 PM – 5:39 PM – 3
5:39 PM – 5:41 PM – 2 // 5:41 PM – 5:43 PM – 2
5:43 PM – 5:51 PM – 8 // 5:51 PM – 5:54 PM – 3
5:54 PM – 5:59 PM – 5 // 5:59 PM – 6:01 PM – 2
6:01 PM – 6:06 PM – 5 // 6:06 PM – 6:09 PM – 3
6:09 PM – 6:14 PM – 5 // 6:14 PM – 6:16 PM – 2
6:16 PM – 6:24 PM – 8 // 6:24 PM – 6:27 PM – 3
6:27 PM – 6:41 PM – 14 // 6:41 PM – 6:44 PM – 3
6:44 PM – 6:55 PM – 11 // 6:55 PM – 6:57 PM – 2
6:57 PM – 7:49 PM – 52 // 7:49 PM – 7:52 PM – 3
7:52 PM – 7:54 PM – 2 // 7:54 PM – 7:56 PM – 2
7:56 PM – 8:02 PM – 6 // 8:02 PM – checkered flag
Total race brdcst time: 195 // Total comm. brdcst time: 46
Number of companies featured during broadcast: 29
(Fox Super 6 app; NASCARChicago.com ; Hunt Bros. Pizza; Wendy’s; Coca-Cola; Monster Energy; Busch Beer, Busch Light, @BuschBeer #BuschTona500 #Sweepstakes ; Ford Performance; Toyota; GoodYear; ebay motors; Geico; Freeway Insurance; Progressive; Mahindra Tractors; Bass Pro Shops; CREED creed.com ; Samsung Galaxy; Advent Health; Ally Bank; Credit One Bank; Xfinity; iRacing.com ; ‘Animal Control’ on Fox; Friday Night Smackdown on Fox; UFL theUFL.com ; Kevin Harvick’s Happy Hour podcast; ‘Race Hub’ on FS1; Upcoming Atlanta Cup Series race on Fox)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
5:25 PM – 5:28 PM
Progressive; ‘Animal Control’ on Fox; HeGetsUs.com/LoveYourNeighbor ; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity NASCAR.com/Tickets ; Cracker Barrel; ‘The Masked Singer’ on Fox
6:35 PM – 6:37 PM
Samsung Galaxy S24 Ultra
6:52 PM – 6:52 PM
Toyota All Out
7:02 PM – 7:05 PM
Busch Light; PhoenixRaceway.com ; Little Caesars; ebay motors; NASCAR Xfinity Series NASCAR.com/Xfinity ; ‘Animal Control’ on Fox; Liberty Mutual
7:10 PM – 7:11 PM
Wendy’s Go Biggie
7:15 PM – 7:17 PM
Verizon/FrontLine ; Progressive; Upcoming Craftsman Truck Series race NASCAR.com/Trucks ; UFL theUFL.com ; Coke Zero Sugar
