We’re still in January and if you’re like most people you’ve probably already broken a New Year’s resolution or two. Promises about eating healthier, getting to the gym every day, or breaking a habit that you’d had forever – these are not easy to keep. Plus, you may not see the reward right away.
But if you’re a smart lock dealer, the five resolutions below are easy to fulfill. And they could lead to the immediate reward of increased revenue for you and your business.
Resolution #1: Look beyond the main opening. The front doorway is obviously a great place for a smart lock, and thus an ideal entry to a smart lock sale. But in 2024, savvy dealers and their customers are starting to recognize the opportunities that lie beyond the front door and throughout the home, especially with the increasing availability of locks combining great value and security like Kwikset’s Home Connect 620 Z-Wave connected smart lock.
Other entrancing options for smart lock sales can include secondary entrances such as side doors, back doors, or even basement doors; in-law suites; interior entrances like wine cellars, bar storage rooms, and home offices, storage sheds; and pool equipment sheds (keeping children away from harmful chemicals while providing timed access to pool maintenance people).
Resolution #2: Connect with other devices. In the world of smart lock sales, it can be great to make new connections, and not just influential people. Let 2024 be the year that you sell even more smart locks as a complementary product to other connected devices, be it a security product like a smart doorbell, indoor/outdoor camera, door/window motion sensor, or a product typically sought for comfort and convenience, like automated shades and thermostats.
Connected device sales may not always start with smart locks. But keeping connected smart locks in mind as a potential additional sale only makes sense if dealers want to avoid leaving potential business on the table in the new year.
Resolution #3: Get to know your customers. Resolving to ask your customers a few more questions (without prying beyond reason) can lead to sales of new connected lock products and features. Today’s smart locks offer a wealth of benefits designed to meet the unique needs of specific homeowners. But it helps to know which benefits suit which of your clients.
For example, if you know customers have school-age kids, you can sell them on the security advantages of giving those children unique codes to enter the home. Similarly, the right smart locks can directly address the needs of pet owners, people with home offices, adult children of senior parents, swimming pool owners, and even amateur wine sommeliers.
Resolution #4: Read all (or at least a little) about it. In 2024, more than ever before, it’s essential to have a basic understanding of the various options available in the world of smart home protocols. You probably already have a working knowledge of Wi-Fi, Bluetooth, Zigbee, Z-Wave and Thread. But there are newer protocols that you should get up to speed on, like Matter (which in a nutshell simplifies the configuration and control of smart home devices). If you resolve to learn about Matter and other new protocols that come down the pike, you just might find the information interesting and of great value.
Resolution #5: Devote some brain cells to AI. If not for Taylor Swift, Artificial Intelligence may just have been “person” of the year in 2023. Who knows how big AI will get in 2024? The concept of increased AI functionality in smart homes is no longer a case of “if” but rather, “when.” AI has already been used to create a generation of smart locks activated through mobile devices. Kwikset senior brand manager, Erik Glassen, talked about the intersection of the unifying standard protocol, Matter, and AI. “Through the use of Matter, data may become increasingly available, giving AI a springboard to enhance a smart home’s capabilities,” he noted.
Dealers would be smart to make 2024 the year when they devote enough of an understanding of AI to share that information with customers. Because customers will certainly be asking questions before they give an open-armed welcome to this technology.
About Kwikset
Kwikset is the leading residential lock manufacturer, making homeowners feel safe since 1946. Kwikset works hard to understand the world you live in, so that we can do everything we can to protect it. The company’s unwavering commitment to meeting homeowners’ needs has inspired its innovative lock portfolio that includes patented SmartKey Security™ deadbolts, patented SecureScreen™ touchscreen locks, keyless entry combination locks, connected home technology, Bluetooth-enabled Aura™, Wi-Fi enabled Halo™, door hardware with Microban® antimicrobial product protection and a wide variety of styles and finishes.
Our interior and exterior door products provide customers with the quality, technology, durability and style they want while guaranteeing the highest level of security. Headquartered in Orange County, Calif., Kwikset is part of ASSA ABLOY Americas Residential, the global leader in access solutions. Kwikset products are sold online and through retailers and distributors throughout the U.S., Canada, Mexico and Australia.
See also: Samsung Wants To Improve The SmartThings Experience And Eliminate Standalone Smart Home Hubs In 2024
