The Biden campaign is taking a page from the Lincoln Project playbook, routinely trolling Donald Trump in order to knock him off message.
The tactic runs the gamut, from calling Trump "a loser" during a speech earlier this month in South Carolina to this cheeky "Be Best" Biden subtweet of a CNN segment explaining the campaign's efforts to unnerve Trump.
“Be Best” is a reference to then-First Lady Melania Trump’s anti-bullying public awareness campaign. Next up: Biden donning an army jacket emblazoned with the words, "i really don't care, do u?"