‘True star’ Holly Willoughby being lined up to launch TV career in the US after catching the attention of major brands
HOLLY Willoughby is being eyed up by US TV bosses to launch a presenting career across the pond.
The former This Morning host, 42, who returned to telly on ITV’s Dancing on Ice this month, will meet with Hollywood bigwigs later this year.
She has already landed a role hosting a jungle-based TV show with adventurer Bear Grylls for US streaming giant Netflix.
It comes after Holly quit daytime show This Morning in October amid news of an alleged plot to kidnap and murder her.
An insider said: “Holly’s a free agent and for the first time in years she’s free to be courted by these huge streaming platforms.
“A number of US networks and production companies have been interested in her for a while and she’s caught the attention of some major brands.
“She has true star pulling power and as well as being glamorous she is a polished professional in front of the camera. It’s an exciting time in her career.”
Holly’s strategy to pursue projects in the US is partly aimed at boosting interest in her lifestyle brand, Wylde Moon, which she launched in 2021.
Her venture has been compared to Hollywood actress Gwyneth Paltrow’s Goop.
The source added: “Holly has made it no secret that she is following the Gwyneth Paltrow brand model.
“Launching herself Stateside could make those dreams a reality.”