India's enduring fascination for SUVs continues, fueled by practicality, spacious interiors, and perceived safety. More than half of the 16 passenger vehicle models that surpassed 100,000 unit sales in 2023 were SUVs. The trend is likely to continue with new SUV models proving to be instant hits. Demand for hatchbacks and sedans has fallen sharply, with over half of new car buyers preferring SUVs. Maruti Suzuki aims to increase its SUV market share to 25% this year, launching the Fronx and Jimny models.
