The Apple Vision Pro may be the first product that Apple actually has to pitch to consumers in some time. The reported in-store setup shows what the company is preparing.
Most people have probably stepped foot in an Apple Store at least once. The design, layout, and overall vibe of Apple's physical retail locations are iconic. You can likely even picture the stores' table setup with iPhones, iPads, Apple Watches, and Macs as you're reading this.
Well, the Apple Vision Pro is about to change that vision you have of the Apple Store all up.
According to Bloomberg's Mark Gurman, Apple is preparing to replicate an in-home setting at its stores for Apple Vision Pro demos.
Gurman reports that 50 of Apple's largest locations will be equipped with a seating area for Apple Vision Pro demos. These areas will mimic an in-home experience to recreate where Apple believes most users will spend time with its new AR/VR headset: the living room.
It'll look very different than what consumers are accustomed to at an Apple Store, with faux leather benches and carpeting.
One can imagine an in-store setup much like those seen in numerous Apple videos promoting the Apple Vision Pro since its announcement.
For Apple's other store locations, the company is preparing areas that look a little more Apple Store-esque, but there will still be seats for users to try out the device in the Apple Vision Pro section.
As Bloomberg previously reported, Apple is preparing 25-minute in-store demos for those who are curious about the Apple Vision Pro. At this point, most of Apple's flagship products – from its smartphones to its MacBooks – pretty much sell themselves. However, its new $3,499 headset will likely be a different story, even if its pre-orders are sold out.
Between the in-store design changes to training its employees for lengthy device demos, Apple is going above and beyond to sell the Apple Vision Pro to consumers.
The Apple Vision Pro, Apple's brand new device that explores a novel product category for the company, officially launches on Feb. 2. So, Apple fans will likely get an in-person experience during one of their next Apple Store visits.
