Lana Del Rey Strips Down for New SKIMS Ad Campaign

Lana Del Rey is the latest celebrity to bare skin for Kim Kardashian's SKIMS shapewear and clothing line. The 38-year-old singer-songwriter unveiled a new Valentine’s Day campaign for the brand on Thursday, just two days after being announced as a headliner for this year's Coachella.

In the glossy images, which were shot by British photographer Nadia Lee Cohen, Del Rey appears in a variety of SKIMS everyday essentials such as the best-selling Fits Everybody bodysuit and a heart-print sleep set, as well as some lacy intimates and lingerie.

"Bad and Boujee," the Grammy-winner captioned the series of photos, in a nod to the 2016 hip-hop track by Migos featuring rapper Lil Uzi Vert. 

This year's SKIMS Valentine’s Day Shop will feature over 29 limited-edition collections of intimates, sleep sets, and loungewear, available on the SKIMS website and select retailers starting Jan. 23.

"I’ve been a big fan of SKIMS since the beginning, so being featured in their Valentine’s campaign is so exciting,” Del Rey said in a statement, via Variety. "Their collection is so pretty and dreamy, which made collaborating with Nadia on the creative so fun. I hope you love it as much as I do."

Del Rey is the latest celebrity to lend their likeness to Kardashian's brand, which has featured a growing number of high-profile endorsements. In October, Sex and the City star Kim Cattrall appeared in a "Best of SKIMS" campaign alongside Lana Condor, Nelly Furtado, and Coco Jones. Likewise, The White Lotus breakout stars Simona Tabasco and Beatrice Grannò were featured in last year's Valentine's Day campaign.