2024 will be a big year for AR/VR, but mainstream adoption will lag
The augmented/virtual reality (AR/VR) market is already buzzing with announcement of several productsduring last week’s Consumer Electronics Show (CES).
While adoption of so-called XR technologies (a term used to cover augmented, mixed and virtual reality) remains at an early stage, hardware vendors continue to push toward mainstream acceptance by businesses and consumers. At CES, that meant the unveiling of new mixed-reality headsets, smartglasses, and a Qualcomm processor that promises to power a new generation of hardware later this year.
“Announcements at CES and in general in this space will help spur the market and innovation required to create a comprehensive ecosystem, which will help the industry evolve (and increase adoption),” said Tuong Nguyen, director analyst at Gartner.