NETFLIX’S bet on ads appears to be paying off.
The streaming giant’s advertising chief has revealed that the ad-based subscription now has more than 23million global active users per month.
Netflix‘s ad tier launched in November 2022 in a bid to keep viewers ahead of the company’s dreaded password ban.
The plan costs £4.99 / $6.99 per month with some limitations.
Ads are shown before or during most TV shows and movies, with an average of about four minutes of ads per hour.
And some shows and movies aren’t available due to licencing restrictions.
Video quality is also set to 1080p and you can only watch from two devices at once.
Netflix said the ad tier plan had reached 15million active users per month in its first year.
Amy Reinhard, Netflix’s advertising president, revealed the new 23million figure at the CES conference, according to Variety.
Apparently, over 85 per cent subscribed to the ad plan stream on the platform for two hours or more per month.
“We’re very fortunate to be able to take a long-term perspective on this,” she said.
“Scaling our business is absolutely our biggest priority right now, but we want to make sure we’re doing that in a meaningful way for the members.
“We know there’s a lot of work to do on our side, but we’re all about learning and iterating and working with our advertising partners to figure out, ‘How do we grow this business in a meaningful way?'”
It’s quick to downgrade your Netflix plan – though the plan doesn’t take effect immediately, it’ll start on your next billing date.
Follow these instructions to change your plan
Get the most out of your Netflix account with these handy hack
