Canned Cocktail of the Week: Melograno tastes as good as it looks

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage that pairs well with sports. Yes, even cookie dough whiskey.

Seltzers aren’t the only things cutting into beer’s market share. Over time, the quality of premade cocktails has risen dramatically to bring another slim-fit can to shelves and chip away at light beer’s popularity.

Melograno isn’t a traditional cocktail thanks to its agave wine base, but it’s elbowing its way into that demographic with upscale offerings like Pomegranate Cosmopolitan and Orange Blossom Martini. The pitch is simple; these aren’t your typical High Noon vodka seltzers or your VMC tequila drinks. They’re low-calorie cocktails with a moderate ABV (five percent) aimed toward a crowd with a more discerning eye.

I mean, that’s pretty obvious from the labels themselves. These cans are gorgeous. They come in a sea of rich, glossy patterns like the wallpaper in the great room of a house you can’t afford. But I’m wary of a “blue agave wine specialty.” These typically come up short despite the promise of big flavor on limited calories.

Can they possibly be as good as they look?