Turkish fine jeweller Kismet by Milka has signed a 10-year lease for 110 New Bond Street, situated on the corner of Brook Street in London’s West End.
The London store will be Kismet’s 16th store following its successful opening in Dubai last year.
The brand also operates through a number of “high quality” partners in Europe and the United States.
The store comprises over 1,100 sq. ft in total over ground and basement floors with neighbours including Georg Jensen, Diptyque, Canali, Opera Gallery and Dsquared.
International real estate advisor Savills, acting on behalf of a private Hong Kong landlord, advised on the deal.
Josh Blatt, director at JMB Consulting, which acted on behalf of Kismet by Milka, added: “After an extensive search we’re thrilled to have advised Kismet by Milka on the acquisition of 110 New Bond Street. This strategic move marks a significant milestone for the brand, providing an unparalleled opportunity to further showcase their exquisite collections to an international audience.”
Anthony Selwyn, co-head of global retail at Savills, added: “It is terrific to see another quality new entrant to London’s premier luxury location. This part of Bond Street is taking shape at great pace, with numerous brands recognising that the extension of prime pitch is seriously establishing itself.”
