The Califorbia-based fast food giant has announced a fan event in Las Vegas on Feb. 9 that will preview 2024 menu innovations with live music and stars thrown in.
Taco Bell has put together a fan event to take place in Las Vegas two days before Super Bowl LVIII.
“Live Más LIVE” will be live-streamed at 1 p.m. PST on Feb. 9, but rewards members on the Fire! Tier will get a chance to attend live, according to a news release.
Taco Bell chefs and chief executive officer Sean Tresvant will “unveil a year’s worth of innovative products and iconic partnerships,” the news release said.
It will also include tastings, musical performances and celebrity appearances, the news release said.
It did not say where the fan event will take place except on a “big stage.” The Super Bowl will be at Allegiant Stadium, about a mile west of the Strip.
To participate, Fire! Tier members must be 21 years and older.
They have two chances to see the show in person, according to the company.
On Tuesday, Jan. 16, Fire! Tier members will have a chance to sign up and qualify for access to the show with hotel accommodation and a voucher towards travel and expenses through drops on the app. Later in the month, some Fire! Tier members will receive an email on how they can get a seat.
To reach the Fire! Tier, members must buy enough food to accumulate 2,000 points in a calendar year. Each eligible dollar spent before tax, fees and discounts earns 10 points.
The live stream will be available at livemaslive.com
