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It might come a surprise to you to learn that the Dry January movement is only a little more than a decade old. Started in 2013 by a British nonprofit called Alcohol Change UK and a locally-focused campaign, today there are millions of people worldwide who pass on the booze for the month of January.
The month-long sober-curious movement comes against a backdrop of a much broader shift in embracing alcohol-free lifestyles. More and more people are choosing to obstain from drinking alcohol altogether—not just for a new year reset—and are celebrating the start of 2024 by enjoying the many physical and mental health benefits that stem from eliminating or reducng alcohol consumption.
