The British Basketball League has secured a streaming partnership with Fubo Sports – the live, free TV network from FuboTV Inc. a sports-first TV streaming platform – to bring British basketball action to further audiences across the United States and Canada.
The deal is the fourth US broadcast deal the league has now signed, with NESN being the first, and NBC the second, YES the third, and marks the first to provide the league cover to Canadian audiences.
Under this agreement, Fubo Sports will stream a selection of weekend games as part of their diverse sports programming. The season programming schedule will be unveiled very soon.
Fubo Sports’ inaugural broadcast is slated to hit screens on Christmas Eve, when the London Lions host the Sheffield Sharks, with fans able to catch the Sharks in action once again on New Year’s Eve when they welcome the Manchester Giants.
Looking ahead to the New Year, fans can also catch British Basketball League action on Fubo Sports’ YouTube channel, starting from January 2024.
British Basketball League Chief Executive Officer, Aaron Radin, said:
“The British Basketball League is excited to bring its high-quality content to Fubo Sports that showcases the skill, passion, and excitement that define British basketball. This partnership marks a significant step forward in expanding the global footprint of the League and elevating the profile of British basketball on the international stage.”
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