Brazil’s Sao Paulo secure record naming rights deal for the MorumBIS Stadium
January 3 – Brazil’s São Paulo has closed a R$ 25 million ($5 million) a year naming rights deal with confectionery giant Mondelez and its BIS chocolate brand.
The three-year deal will see the Morumbi stadium renamed the MorumBIS, and is a record for a Brazilian club.
Mondelez Brasil marketing director Fabíola Menezes, said the stadium naming rights were attractive because it hosted not only big football matches but also major music events.
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