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It's been a long time since we've had a really good meme online.
And even longer since we had one that speaks to the helpless nadirs of humanity in this country: to remain joyous and pure as we drown in the molasses of capitalism.
On Thursday evening, the human Pop-Tarts mascot of the inaugural college football bowl between Kansas State and North Carolina State gave us just that. The Kansas State Wildcats won the match and were rewarded with a morbid and delectable prize: Players consumed actual Pop-Tarts as a human-sized Pop-Tarts mascot descended into a giant set toaster to be (fake) cooked.
Sports journalist Rodger Sherman asked the mascot's handler if it was "offensive" to eat the pastries in front of the mascot. "ITS [sic] THEIR DREAM," he apparently yelled back.
By Friday, the mascot and the entire spectacle became the perfect fodder and canvas for discussing how we're all feeling these days. The Pop-Tarts mascot became a mascot for the human condition.
The mascot represents our creeping and penetrating anxieties.
Like Barbie, the Pop-Tart smiles brightly but looks to be on the precipice of questioning its existence and will to live.
People on X (formerly Twitter) noted that the Pop-Tarts mascot holding a sign reading "dreams really do come true" as it's baked in the toaster machine is a brilliant commentary on how corporate work culture kills all our souls in the end.
To the Pop-Tarts Bowl mascot who's accepted its fate, smiling with a dream in hand as it descends into hell: You are me. You are us. For the last few days of 2023, you are our god. We feel seen.
