Aritzia's Super Puff coats are so popular, they usually sell out before winter. After testing them, we get why people are so obsessed.
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Ashley Phillips;Sally Kaplan;Amir Ismael; Kayla Bickham/Insider
The puffer coat is a classic cold-weather style that nearly every brand making winter apparel has put its own spin on. Named after the lofty down-insulated baffles, puffer coats are not only warm, but also stylish in a way that heavier parkas often fail to achieve.
While puffer coats come in all shapes, sizes, and colors, there are very few brands that offer an extensive variety of them all in one place — and that's where Aritzia's Super Puff shines.
Even if you've never heard of Aritzia, chances are you've seen their now-iconic Super Puff somewhere on the street. The popular jacket has become a go-to because of its relatively affordable price, sustainable construction, and wide range of styles for people of any gender.
Similar to some of our other favorite brands for winter coats — like Canada Goose and Moose Knuckles — Aritzia is also a Canada-based brand, so creating adequately warm winter apparel has come naturally to them. The Super Puff is so good, it made our lists for the best women's winter coats and the best men's winter coats.
Several members of the Insider Reviews team have been wearing Aritzia Super Puffs for multiple winter seasons, and love them for both their style and warmth. Below we break down everything you need to know about sizing, fit, and how to style them.
Anyone can wear any of Aritzia's Super Puff Jackets, but it's worth noting that the Men's Super Puff fits larger than the original Super Puffs designed for women.
Overall, we found all styles of the Super Puff to fit true to size. If you're in between sizes or want a roomier fit, we recommend sizing up, as you'll likely wear thick layers underneath the jackets during the winter. Sizing up is also a great way to really achieve a puffy coat look.
The Aritzia Super Puff is available in a huge assortment of materials with different finishes.
Regardless of what material you like best, you'll find useful features on Super Puff coats like brushed fleece-lined hand warmer pockets, removable hoods (with the exception of waterproof models), interior smartphone storage, "cinchable" waists, and storm cuffs to keep cold air and snow from blowing up your sleeves.
Ashley Phillips/Insider
After growing tired of wearing a black parka for the past few winters, I decided to swap it out for one of Aritzia's Super Puff jackets. You're spoiled for choice when it comes to the Super Puff — there are almost too many options — but I love the matte blue color I chose, and it always draws compliments. I also went with the original style that falls just past hip-length, and it looks great with both jeans and workout leggings.
The best part about the Super Puff is that it feels like being wrapped in a sleeping bag. I never want to take it off! I really like the fleece-lined pockets too. For sizing, I'm typically an XS but went with a 2XS because of the puffy style. It fits well, but the sleeve cuffs are a little tight. Like everyone else, I'd recommend going with your usual size. — Ashley Phillips, former style and beauty editor, Insider Reviews
Amir Ismael/Insider
Before Aritzia started making coats for men, I admired the Super Puff from afar. Whether it was a co-worker coming into the office or a stranger on the streets of New York City, I always thought the Super Puff looked amazing on women. It turns out that the men's version looks just as good, too.
I went with the High Gloss Taupe Clair. I love that the Super Puff comes in a huge selection of colors and finishes — it gives you the opportunity to turn an essential item that often favors function over style into a statement piece.
Super Puffs aren't all about looks, though — they're also equipped with serious cold weather protection. It features a lofty 700 fill-power using sustainably sourced down, a removable hood with adjustable cords, and storm cuffs to prevent cold air, rain, or snow from getting into your sleeves. — Amir Ismael, editor, Insider Reviews
Sally Kaplan/Insider
I tell this to everyone I know: The Super Puff from Aritzia is the best coat ever. I have two of the really long ones in different colors because I grew up in Florida and can't stand for any part of my body to be cold. It's so incredibly warm that I barely even realize how freezing it is when I'm outside! It's great in the snow thanks to its adjustable hood, and at the opening for your hands, there's an extra little sleeve with thumbholes that prevents any wind from getting in. It's the only coat I trust for the coldest, windiest, crappiest days of winter.
I'd recommend going with your usual size for the Super Puff. I'm between a medium and a large in most coats/tops and opted for the medium because I'm really short — so that was definitely the right call for me. If you're super tall and in between sizes, I'd recommend sizing up so you can layer chunky sweaters underneath. — Sally Kaplan, executive editor, Insider Reviews
Kayla Bickham/Insider
Living in Chicago means you can never have too many puffer coats. While the Aritzia Super Puff Shorty is not the only black winter coat I have in my closet, there are a few standout features that make it hard to resist reaching for. Its liquid black exterior has a shinier finish compared to my other jackets that give a sleek twist on the streetwear staple. Admittingly, it's easy for me to get behind any top with thumb holes. While this is the only coat I own with hand sleeves, it's one of those features that just makes sense.
Even though this coat is noticeably shorter than the others in the Super Puff collection, its fit is completely customizable. The hem is topped off with an adjustable cord that can be pulled taught and locked in place on either side. Luckily, the hood has the same corded detail which makes it easier to shield my face from brisk breezes in the windy city. — Kayla Bickham, former style and beauty fellow, Insider Reviews
Amir Ismael/Insider
While all of the Super Puff silhouettes can absolutely handle light rain, it's not exactly the jacket you'd want to wear in a downpour. You might not get wet, but its outer layer is only water-resistant — not waterproof — which can lead to water seeping into the baffles. That's where the new Super Puff₂O comes into play.
Featuring a 100% waterproof and windproof fabric, sealed seams and bonded channels, YKK AquaGuard zippers, and a non-removable integrated hood, the Super Puff₂O is well-equipped to keep you protected from rain. I haven't been caught in the rain yet, but based on the technical features compared to other winter jackets I've tested, it should have no problems when the time comes.
From the large and puffy baffles, to the warmth it provides, everything I love about the original Super Puff carries over to the Super Puff₂O.
You won't find as many colors and finishes available as the Super Puff, but the colors that are available are easy to style and wear daily. I went with the Total Eclipse colorway, which is a shade of dark blue, and it's been one of my favorites to wear this season.
At $100 more than the Super Puff, the Super Puff₂O is an excellent upgrade if you live in a rainy climate or if you simply want a more equipped jacket for the winter. — Amir Ismael, editor, Insider Reviews
When ordering online at Aritzia, you can receive a full refund within 14 days from the shipping date or merchandise credit on an eGift Card within 30 days from the shipping date. During the holiday season, Aritzia will refund regular-priced items purchased as gifts until January 8. Due to its custom nature, The Super Puff™ Personalized is not eligible for returns or exchanges. Check here for full details on Artizia's return and exchange policies.
Overall, Aritzia Super Puffs are a solid value. While they're not the least expensive jackets you can buy, they're affordably priced in comparison to winter jackets from most outdoor brands. They're warm and well-equipped for cold weather, but they're also incredibly good-looking, regardless of how you define your style. The best part is that once you fall in love with the Super Puff, you can buy the exact same jacket in all of your favorite colors and finishes.
Shop all Aritzia Super Puffs here.
