Bollywood's resurgence has been driven by diverse content offerings, innovative marketing, and pent-up demand among audiences for experiencing movies on the big screen notwithstanding the rise of streaming platforms, industry executives and experts said. While star-studded films like Gadar 2, Pathaan and Animal did send the cash registers ringing, mid-budget films such as 12th Fail and Sam Bahadur have performed reasonably well.
