There were cheers of jubilation and gasps of disbelief as Thai cinema found itself awash with excitement in 2023. This has been the most successful year for mainstream Thai movies in a decade, a box-office triumph far exceeding all expectations. To many, the 2023 coup de theatre calls for celebration. "We are back!" cried optimistic pundits. But also: "Really? Is it just a one-time cinema party...
