The Ministry of Rural Development has entered into a Memorandum of Understanding (MoU) with Reliance Retail's JioMart to facilitate the outreach of products from Self-Help Groups (SHGs). The collaboration aims to onboard SHGs from the Deendayal Antyodaya Yojana National Rural Livelihoods Mission as sellers on the JioMart e-commerce platform, providing them with an opportunity to expand their market and visibility.
