In 2023, the streaming firm had its single biggest content slate in India with 24 original scripted and unscripted shows, he said. Prime Video debuted in India in 2016. Globally, Amazon reportedly spent close to $17 billion on content in 2022 across TV, film, music, and live sports. Sreeram said 2023 was one of the best years for Indian content globally, with locally produced content trending in the top 10 on Prime Video worldwide for 47 of the past 52 weeks.
