Online food delivery marketplace Just Eat Takeaway.com is testing in-car applications that will let drivers use their car screen to place orders.
The Amsterdam-based firm is collaborating with an unnamed car manufacturer and expects to launch the service in Europe in the first half of 2024, Bloomberg reported Wednesday (Dec. 20), citing its interview with Jessica Hall, chief product officer at Just Eat Takeaway.com.
Customers will be able to use the in-car applications only when the vehicle is stationary, such as when they are stopped at a charging station or gas station, according to the report.
Originally focused on delivering takeout meals, Just Eat Takeaway.com has added groceries and other retail items as well, the report said.
“Trends around ordering breakfast, lunch and other things that really grew in the pandemic are still there,” Hall said in the report.
PYMNTS Intelligence has found that the global automotive software market is expected to have a compound annual growth rate (CAGR) of 15% between now and 2030.
This market is being driven by the growing number of connected cars on the road and developers producing tools that serve a variety of use cases for consumers, commercial drivers and fleet managers alike, according to “Reshaping Global Business with Connected Vehicles,” a PYMNTS and American Express collaboration.
In another recent development in this space, mapping/navigation company TomTom said Tuesday (Dec. 19) that it has developed an artificial intelligence (AI)-powered, in-car conversational assistant in collaboration with Microsoft.
This tool offers enhanced voice integration with infotainment, location search and vehicle command systems, so the driver can ask the AI-powered assistant to give directions to a location or change the radio station.
eCommerce is “shifting to the vehicle,” Mercedes pay CEO Nico Kersten told PYMNTS’ Karen Webster in an interview posted in March.
Mercedes is in discussion with several partners to see where the time spent on the road can be transformed in the years ahead, Kersten said. For example, as third parties become part of the company’s ecosystem, Mercedes owners may be able to pay for everything from coffee to fuel from the car by activating the Mercedes pay function.
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