Target Rolls Out Extended Hours For Last-Minute Holiday Shoppers
Target is extending its hours for the rest of the holiday season.
Most Target stores will now be open from 7 a.m. to midnight through Dec. 23 and from 7 a.m. until 8 p.m. local time on Dec. 24. Stores will reopen with regular hours on Dec. 26.
“Making last-minute holiday shopping easy and affordable for our guests is a top priority,” said Target EVP and chief stores officer Mark Schindele in a statement. “We’re doing that in so many ways, including offering new, deep deals, extended holiday hours and our convenient same-day services. Our stores are stocked and ready, and we’re proud to have the best team in retail standing by to make the last few shopping days joyful and seamless for our guests.”
Super Saturday, the last Saturday before Christmas, is expected to see a large turnout of shoppers scrambling for last-minute gifts this year. Almost 142 million consumers plan to shop that day, according to data from the National Retail Federation (NRF) and Prosper Insights & Analytics. Christmas Day falling on Monday this year means shoppers have a full weekend to get in their last minute buys, which could bode well for retailers who are positioned with the inventory to capture this demand.
“Traditionally, Super Saturday marks the final major shopping holiday of the year,” NRF president and chief executive officer Matthew Shay said in a statement Wednesday. “While most consumers still have plenty of shopping left to do, retailers are prepared both online and in stores with gifts, decorations and other items that people need to make this season fun and memorable.”
Target is also offering a buy online, pick up in store option that allows customers to pick up their items on Sunday, Dec. 24, Christmas Eve, within hours of ordering as well as delivery via Shipt within one hour if placed before 4 p.m. local time on Sunday, Dec. 24. In addition to the extended hours, Target also announced a slew of new deals across a variety of categories.