New lifestyle hotel brand Miiro to launch collection in European cities

Miiro will open five properties in the next two years, with its debut hotel launching in Paris next summer.

The article New lifestyle hotel brand Miiro to launch collection in European cities first appeared in TravelDailyNews International.

LONDON – Miiro, a new lifestyle hotel brand, has announced plans to launch a characterful collection of individually designed hotels in the heart of Europe’s most vibrant cities, with Paris and Barcelona opening their doors in summer 2024, followed by London and Vienna in 2025.

Derived from the Latin word ‘miro’, meaning “I wonder” and with the double vowel symbolising reflection, Miiro encourages guests to pause, to look around, and to savour every moment. Each hotel is inspired by the surrounding neighbourhood with its own colourful personality and connection to the local community.

• Le Grand Hôtel Cayré, Paris – summer 2024: Miiro’s debut hotel, Le Grand Hôtel Cayré marks the rebirth of the historic Hôtel Cayré, where Parisian artists, writers, and intellectuals once resided. With a design inspired by the old-world charm of Saint-Germain-des-Prés, the hotel draws on the creative culture of the surrounding boulevards and avenues to create a new community within the neighbourhood. Alongside its 123 rooms and suites, the hotel’s classic French brasserie and exclusive bar are set to become a favourite for guests and locals alike. What’s more, from the doorstep, a wealth of galleries, boutiques, and bistros wait to be explored.
• Borneta, Barcelona – summer 2024: Next, Borneta will open its doors in the charismatic old artisan quarter of El Born, Barcelona. The hotel has 92 rooms, an atmospheric restaurant with an open-plan kitchen, cocktail bar and a rooftop terrace offering spectacular views of downtown Barcelona. Positioned in one of the most interesting areas of the city, guests are invited to discover the charms of the Ciutat Vella, from its narrow streets and squares to its Gothic churches, and authentic bars and restaurants.
• Templeton Garden, London – early 2025: An oasis in the capital, Templeton Garden is a 156-room hotel with a café-meets-deli, restaurant, bar and a standout garden. Situated in the leafy area of Earl’s Court, West London, which was once home to writers Beatrix Potter and Agatha Christie, guests can avoid the hustle and bustle of central London and enjoy a short walk to the city’s most loved museums, including the V&A and Natural History Museum, as well as Kensington Palace and The Thames riverside.

Miiro is a venture from InterGlobe Enterprises, India’s foremost aviation and hospitality conglomerate that holds leadership positions in aviation, hospitality, and travel-related services and through its various businesses, employs more than 58,000 professionals globally. Launching Miiro forms part of InterGlobe’s diversification strategy into Europe, through unique hotel assets in premier European locations.

Neena Gupta, CEO of Miiro and Executive Director of Group Strategy and International Hospitality at InterGlobe Enterprises comments: “My team and I have been developing the Miiro brand for a number of years, from the initial market research to the present day, and I’m incredibly proud of what we have created together and delighted to be announcing its launch in 2024.

We can’t wait to open the doors in Paris, Barcelona and London over the next year or so, and to continue growing the Miiro brand as we target further expansion in Europe’s most interesting city centre neighbourhoods.

 At InterGlobe we have a proven track record of identifying market opportunities and setting new benchmarks for industries, and Miiro will be no different. We believe there is a better way to travel that is more thoughtful and personal, and through creating Brilliantly Considered Stays that bring Miiro guests closer to the local culture, we can take the hospitality experience to a new level”.

The article New lifestyle hotel brand Miiro to launch collection in European cities first appeared in TravelDailyNews International.